In 2018, all websites need to be optimized for viewing on all modern mobile browsers on iOS and Andriod devices. This is because more people now surf the web from a smartphone or tablet than a traditional desktop computer. What’s more, Google is set to start ranking websites on SERP using a mobile-first indexing system regardless of whether a search query originates from a desktop or mobile device. This means if your business has separate mobile and desktop website, it’s time to invest in a responsive design theme.
Another way to improve the design of your website is to add lots of high-quality photographs and videos. Big walls of text should be avoided at all costs. To make written content easy to read, make sure that you make use of headings, subheadings, bullet points, and page dividers. Many of the top online business owners are now working on converting a lot of their very long articles and blog posts into easy to digest infographics. This is because well-designed infographics can make a website more visually appealing to visitors and increase the likelihood of them sharing a site’s content on social media platforms. Of course, you still need to have lots of detailed high-quality, up-to-date written content on your website for SEO purposes.
It should go without saying that your site needs to be easy to navigate and fast loading. It won’t take long for visitors to get frustrated by website menus that are difficult to navigate. Buying your local business website hosting from a reputable web host is essential for fast page loading times. Many people underestimate how much bandwidth the daily traffic to their website uses and mistakenly opt for cheap web hosting packages. So, if you do one thing to improve your local business website in 2018 it should be to review your current web host and upgrade if necessary.